Attitude Sensitive Skin Extra Gentle Shampoo - Fragrance Free is specially formulated for people with sensitivity to odor. Enriched with Avena Sativa (oat) extract to protect your hair from environmental damage, increase elasticity and reduce the risk of breakage, this natural shampoo will add volume to fine hair. Made with EWG VERIFIED, hypoallergenic and dermatologist tested ingredients, you can start or end your day right, knowing your hair is well cared for.*
EWG Verified™
EWG (Environmental Working Group) VERIFIED™ aims to be the gold standard in the health and wellness space. Based on their research on various common ingredients, EWG helps consumers make healthier choices.
Hypoallergenic
All our products are hypoallergenic — meaning they have minimal allergen content. We do experiments and extensive safety analyses to make sure they’re safe for sensitive skin!
Cruelty-free & vegan
All of our products are certified vegan — meaning no animal-derived ingredients. Ever. We’re proud members of PETA’s Beauty Without Bunnies program.
ECOLOGO Certified
Curious how committed we are to the planet? Not only do we meet Ecologo’s standards, but we surpass them by avoiding environmental contamination at every step: from sourcing raw materials to producing our packaging.
Recyclable
Ever wondered where your plastic comes from — and goes? Our bottles are made with recycled HDPE #2 plastic, the easiest plastic to recycle!
- Fragrance-free natural shampoo for people with odor sensitivity.*
- Made with natural, plant-based and mineral ingredients, in compliance with EWG standards.*
- Hypoallergenic and dermatologically tested: ideal for sensitive scalps.*
- EWG VERIFIEDTMand top-rated in EWG’s Skin Deep®Cosmetics Database.
- ECOLOGO®Certified: sustainable and biodegradable shampoo.
- PETA Certified: vegan and never tested on animals.
- Natural shampoo suitable for colored hair.
- Free of preservatives of concern such as Phenoxyethanol, Parabens (Propylparapen, Isopropylparapen, Butylparaben, Isobutylparaben), Formaldehyde or Formaldehyde releasers, Benzyl Alcohol, and MIT.
- Free of Sodium Laureth Sulfate, an ingredient contaminated with carcinogenic byproducts such as 1,4-Dioxane and Ethylene Oxide.
- Free of PEGs such as PEG-100 Stearate and PEG-40 Hydrogenated Castor Oil, contaminated with cancer-causing chemicals.
- Free of endocrine disruptors such as BHA, BHT, Phthalate and Triclosan.
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